Asim Akhtar's Journey

Asim Akhtar's journey on his progress with marketing, e-commerce, and making SAAS companies.

4:23 PM

Gonna go full SAAS mode, create 1st SAAS ASAP



Once that's done MAKE ANOTHER ONE





6:35 PM

I don't know why, keep thinking about e-com

There's obviously an opportunity there with the right offer

And perhaps I need the cashflow


Do I?

Let's assume


for the next 3 months


Make 3 SAAS companies

I know that I could replace the e-com gains with SAAS gains

And THEN – IF I WANT – build e-com brands on the side using the money from SAAS.

OR – right now – I could test different niches out and see ||||

health / wealth probably biggest ones I could target

wealth –> SAAS

health –> SAAS (possibly, maybe a little harder)

For fucks sake

It's so easy to make killer offers with SAAS + get subscription revenue

So I guess

I'll just go no-mercy on SAAS for several weeks, see how fast I can build products, then go from there.


Need some SAAS momentummmmmm

6:58 PM

Gotta shift focus to SAAS and just play e-com game week-by-week.

E-com in morning (1 hour), SAAS for rest of the day.

Obv now while starting new brand it's gonna be different, but still – SPEED > EVERYTHING


9:55 PM

Quickly expanding cashflow with clothing stores before I focus on SAAS.

This should take another 5 days to viably test the idea/prices/designs etc, then I'm back on the SAAS train with 1 extra clothing brand bringing in cashflow on the side.

If that works, gonna diversify to other clothing types, increase LTV, perhaps pay graphic designers to create new cool shit (or do it myself w/ new fonts + stuff).

Anyway, cashflow/quick testing first ASAP, then SAAS (long-term game), then multiple SAAS.

If new clothing brand works, should have a 7-8 figure snowball effect brand.

If not, no worries, I'll just make multiple SAAS + try to get snowball effect on that.

Day 60

9:28 PM

The front + back thing didn't work, cost per purchase too high.

It's funny, ya know.

You could easily sell softwares for $299/mo that take you a few weeks to code

Then make several millions as you scale it.

Make a customer service app to handle your customer service, and there you go.

Software's easy to scale.

E-commerce isn't.

Logistics is hard with e-commerce.

Logistics is also the key to e-commerce.

There's nothing hard with building software, apart from the time it takes to build it.

Once I've built this, it'll be quicker to build more.

The only thing you need is marketing, and I've got that sorted.

So really, really, all of this dilly dallying around has just wasted a lot of time.




Which is


Gonna block all social media now.

Look, I know social media reflects the user. Your experience is determined by what you want to see.

But at this moment in time, I've just gotta do the work.

All the insights will still be on there. I might miss a few things here and there, but oh fucking well.

I'd rather miss a few things & have a fully functional app/software and THEN have free time rather than messing around.

Discipline = freedom.

More discipline, more freedom.

Thing is, I often disable the blocker.

I do this when programming gets hard.

But this stops me from getting into a flow state, as I NEED things to get hard to sort them out.

Anyway, anyway, nothing's even hard anymore with programming. I literally just figure it all out.

So why the fuck am I even trying to start/dabble with e-commerce stores when there's a goldmine right in front of me?

I know the math. SAAS > E-com.

I know how much time it'll take. LESS than if I were procrastinating.

I know that once I make it and market it, I'll be able to make more quicker + be financially free quicker.

So what is it?

I'm not hungry enough.

I'm not disciplined enough.

I'm not doing the things I know I should be doing.

60 days man.

60 days.

You could've done it by now.

Let's see.

DREAM OUTCOME: Multiple $1m+ SAAS companies created this year.

PROBABILITY OF DREAM OUTCOME: Incredibly high, all I need to do is create grand-slam offers & re-read $100M offers multiple times.

EFFORT/SACRIFICE: Programming (I genuinely have nothing better to do), right? What could possibly be better than programming SAAS as quickly as humanly possible... AND taking that knowledge to build future SAAS companies!!

TIME DELAY: 2 MONTHS first SAAS, full Shopify integrations + live chat functionality 100% tested etc. From there, next SAAS ad tracking software. After that, probably split testing software. After that, we'll see what other hungry markets there are (look at Inc 5000 companies Will Cannon, see what problems they're solving, then reverse-engineer to make softwares that offer that better — check one of the first emails from Cold Email Wizard).

00:38 AM

I was trying to “brand” my products.

As it turns out, it's a little expensive.

The easiest, cheapest way to do this is to just put my brand logo on the clothing.

Holy shit I'm doing this all wrong.

I should simply focus on SAAS. 100%.

The amount of things I could build if I knew how to code...

I'll apply e-com marketing knowledge + $100M Offers to SAAS

That's probably quickest way to become a billionaire.

And THEN in my SPARE time I can test products/designs etc, THEN build brands around them –> bulk order to decrease margins.

So, let's stop dilly dallying around and get to it.

19:40 PM

Had to update the SAAS code with new stuff since codebase updated

Testing 2 new designs on e-com store, will see what they do.

My ad frequency is high. That's why my ads aren't running enough/aren't highly profitable.

Will fix this ASAP.

18:52 PM

Fixed some of the bugs... caused by a retarded if statement.


Might use cold emails to promote my SAAS to get the free traffic/beta testers in the beginning. Or just run ads.

100% can run ads for the 2nd SAAS (ad tracking)

Not sure about running the ads for the customer service automation though, will have to read 100m offers (Alex Hormozi) a couple times and see what I can come up with.

20:24 PM

Been ill past few days so never got too much work done.

Changed my offer slightly to incentivize people to buy 2 products instead of buying 1.

Idk if it'll increase average order value without decreasing conversion rate much, but I'll have to wait 1-2 days and see.

  • Break even cost per purchase was $22,
  • cost cap set to $16,
  • average cost per purchase was $16 to $18.

  • New break even cost per purchase is $34 (shitty margins with print on demand),
  • cost cap the same ($16) since I wanna make it a fair test,
  • average cost per purchase currently $31 (makes sense, 2x the cost, 2x the price —> probably gonna fail due to margins).

If I make less than $6 per order on average with this setup (making people buy 2 minimum), then I’ll revert back to original.

I just don’t want to get too fingers-on-the-buzzer and change it back before the test has fully run, so I’ll look at results on Monday or Tuesday (giving it 24-48 hours, should be enough data) before I switch back.

All ads etc are the same, the changes are just on-site only with the offer.

I should focus on my SAAS I’ll be honest as that’s going to take me to my first million the quickest, but I still wanna see how the A/B test runs. All data is valuable.

Getting bugs as usual with SAAS, gotta fix them and stop the flashing on loading message threads (previous email replies).

Added include spam/trash thing and “show closed replies” into a settings bar.

Also I probably included/fixed quite a few things, forgot what they were.

Just gotta work out some kinks, add a few more necessary features for customer service (i.e. seeing previous email messages from a person 1-click) —

And then I'll make the Shopify integration etc etc.

Day 48

17:22 PM

Moved house few days ago, now back on mission.

Was thinking about making another Shopify store but idk if it's the right time given the fact that SAAS gives better subscription $$ and I can make multiple SAAS companies and so forth, each one quicker than the one before...

18:31 PM

Fixing so much stuff that's broken with the whole message reply history system

If you click on a message you can only see latest message

But you can't see message history

Fixing that all up now + tomorrow